Resources
Field notes, fresh takes, and tactical insights from the MESG team on nonprofit fundraising, email, and integrated marketing.
E-Renewals: The Snuffleupagus of Integrated Marketing
When it comes to integrated marketing efforts, e-renewals are kind of like Snuffleupagus. They have a funny name, and when they were new to the neighborhood, they were hard to find in an overall direct response plan.