At a good party, you don't leave a guest standing awkwardly in the corner. You start a friendship, a relationship.

It turns out Nancy Reagan did teach me a skill that I use almost every day. Not for resisting drugs. For managing search engine marketing campaigns for nonprofits.

When it comes to integrated marketing efforts, e-renewals are kind of like Snuffleupagus. They have a funny name, and when they were new to the neighborhood, they were hard to find in an overall direct response plan.