Resources


Field notes, fresh takes, and tactical insights from the MESG team on nonprofit fundraising, email, and integrated marketing.

NOVERMBER 1, 2025

At a good party, you don't leave a guest standing awkwardly in the corner. You learn a little about them and connect them with people who share their interests. Your welcome series should do the same thing. Help supporters discover the programs, issues, campaigns, volunteer opportunities, and content….

OCTOBER 1, 2025

It turns out Nancy Reagan did teach me a skill that I use almost every day. Not for resisting drugs. For managing search engine marketing campaigns for nonprofits.

FEBRUARY 15, 2023

When it comes to integrated marketing efforts, e-renewals are kind of like Snuffleupagus. They have a funny name, and when they were new to the neighborhood, they were hard to find in an overall direct response plan.